An important element was the last shape which was where a lot of attention was given, especially in the toe box area. 'Quieter' branding was also offered omitting the classic formstripe, for a more feminine approach.
The footwear concept was extremely well received globally especially by female sales-team members. It became one of the go-to styles worn at sales conferences and was highlighted twice in the catalogue when released. Below the double spread beauty shot for the Women's specific category.
The apparel team shared their repeat graphic star pattern. This was used for the lining of the footwear, formed the inspiration for the sole unit tread pattern design and gave rise to the name of the style. The 'Star 1,000' was born.
Below can be seen the second double spread beauty shot at the beginning of the Urban Mobility section of the Puma catalogue.
