Pictured below, the Ducati 'Panigale' lifestyle sneaker. This well received design proposal featured the 'Ducati Stripe' translated onto an asymmetrical upper layout, informed by performance motorcycle footwear.
In the season that the design was released into the market, it was the most successful two wheel motorsport shoe the company had sold in. It outsold all of the other two wheel motorsport shoes combined.
Ducati x Puma Lifestyle Sneakers for a younger audience. The offering proposed gives a nod to the look of a vulcanised sneaker but utilising an iridescent tape and cup sole (to enable the use of this modern material by removing the need for the vulcanising oven.)
