Replacing the heavy vulcanised sole with soft, light, blown EVA and rubber pads in high wear areas. Reinventing the upper with double mono-mesh layers, hot melt panel pieces and 3d moulded chevron logo.
![](https://cdn.myportfolio.com/ad8c5f36-0acc-4a99-b264-eecda247c83c/f30d0436-664a-4365-8bfa-e9a930e5d7c5_rw_1200.jpg?h=2752738cb4aa9d06e078523e8c3e4a39)
![](https://cdn.myportfolio.com/ad8c5f36-0acc-4a99-b264-eecda247c83c/41ab1c9b-6826-42c1-a00e-c80f8f9f7f10_rw_1200.jpg?h=f93f4a627e402800c1f5b25be2639b7e)
Leveraging a best selling classic canvas/suede high cut sneaker and modernising it, at a time when the relatively new Nike Free dominated the footwear market landscape.