Replacing the heavy vulcanised sole with soft, light, blown EVA and rubber pads in high wear areas. Reinventing the upper with double mono-mesh layers, hot melt panel pieces and 3d moulded chevron logo.
Hummel Minimal Mass Footwear Project
Leveraging a best selling classic canvas/suede high cut sneaker and modernising it, at a time when the relatively new Nike Free dominated the footwear market landscape.