One of the new designs was the lifestyle shoe pictured below, in the newly created handball category.
Hummel's sponsorship of the world number one handball player, Mikkel Hansen, combined with a history of handball shoes from the 70's, formed the basis for this relevant range growth.
This helped gain shelf space, alongside basketball silhouettes in the market place.
![](https://cdn.myportfolio.com/ad8c5f36-0acc-4a99-b264-eecda247c83c/61f2ec91-2b17-4b1f-9b02-8175199623ad_rw_1200.jpg?h=6ff6b7e41467bae047547c442e20dab9)